We love a statement tee. TSPTR, a new kid on the block here at Meet Bernard, take the 'statement' part literally: they have a passion for clothes with meaning, and their comfortable-but-cool, responsibly-made graphic t-shirts and sweats are inspired by a very American history of protest movements, counter-culture, skaters, surfers, and radical pop-art. TSPTR stands for ' Truth, Symmetry, Pleasure, Taste and Recognition', the five design principles of Louis Sullivan, American modernist architect, designer and 'the father of skyscrapers': we think their designs tower above the rest. (And who doesn't love Snoopy?)
Russ Gator, the brand's founder, gave us five minutes to grill him on his biggest influences, his favourite things, and the blend of rebellious Americana that makes TSPTR special.
What is your favourite item of clothing you own currently and why?
It’s got to be either a Beach Boys promo t-shirt from 1972, one of the earliest pieces of BB’s apparel, or one of the first run of Nike Pinwheel t-shirts from 1976 printed by Geoff Hollister. Both are effectively cultural and historical artefacts that resonate with meaning.
The TSPTR moodboard: Dennis Wilson of The Beach Boys' solo album 'Pacific Ocean Blues', 1970s student protest pins (including a Snoopy shoutout), cult-favourite restaurant Chez Jay in Santa Monica, and an original Nike Pinwheel logo shirt.
Difficult question. Not sure I can single out one specific thing - original first print copy of Ritual, a black power hat from the 1968 Detroit Riots complete with Snoopy patch and BPP pin badges, a promo copy of Pacific Ocean Blue with a hand written note by Dennis Wilson to the radio station DJ, an original Berkeley Political Poster Workshop poster from 1969, a 1968 USAF FAC 'Fly the friendly skies of Laos' t shirt...the list is endless.
Describe your perfect day.
A walk in the woods, a swim in the ocean and an afternoon in a record shop.
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