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A first glimpse of our AW22 campaign

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Celebrating all things South East London, and showcasing the very best of Meet Bernard, a sense of authenticity, creativity and individuality underscores our latest campaign. 

Make it Personal is an ode to our ethos. It’s a reflection of the care and love that we put into selecting our brands and products, and also how we interact with our customers to give them the best possible shopping experience. For us, it’s the personal touch that matters. Our Autumn / Winter 22 campaign and lookbook embodies this idea, and has been brought to life by an exceptional team of local talent. 


The shoot was styled by former I-D contributing editor Mark Anthony Bradley, a titan of the London fashion scene and stylist to the likes of Samuel L Jackson, Helena Bonham Carter and Noel Gallagher, to name but a few. 

On a sunny day in October, our immensely talented photographer, Sarah Raymond, shot our model's Jazz and Bradley in some of South East London’s most iconic locations with the assistance of Federico Ghezzi on hair, and Emily Mergaert on make-up. Together with Indie Mathers of Skin+Bones as creative lead, we captured some of our most precious and beloved brands including Girls of Dust, YMC, Ganni, Universal Works, Corridor, Garbstore and many, many more.


We can’t wait to share this one with you on Friday 4th November, so much heart and soul has gone into its creation and we’re sure you’ll love it just as much as we do.


To beat the crowds and get early access to the shoppable lookbook, be sure to sign up to our mailing list here.


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