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King's of Indigo Mens

Kings Of Indigo are an environmentally conscious denim brand influenced by the American classic style with a Japanese eye for detail. KOI use innovative production techniques and are ranked number one denim brand in Europe for sustainability. 

The brand name was inspired by a founder Tony Tonnaer’s favorite tattoo, a koi fish on his right shoulder in remembrance of his mother. Koi are intelligent creatures and they tend to swim against the stream which is a strong metaphor for the rebellion that comes with a denim lifestyle. In Japan the Koi stands for luck, love and perseverance.

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