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Making south-east statements

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Dulwich, Brockley, Greenwich, Lee, Lewisham, New Cross, Deptford; the south-east of London is full of hidden gems. We love our local area, it’s so distinct, so confident in it’s own presence and it embodies a lot of who we are at Meet Bernard. We’re proud to be us and that’s okay, we’re all unique and this is your chance to own.

South-Easterner’s have never been afraid to make a style statement and we want to keep feeding that. Maybe it’s because we’re so inspired by the beauty around us that we simply want to express, to make the rest of the city stand up and notice. The south-east is where it’s at folks. Let’s keep representing it.

Dulwich Library, Peckham Rye Park Sydenham Woods, Ladywell parks, Greenwich Naval College, Deptford Town Hall; all icons of the area. All statements of the south east.

As spring approaches, we’ve got some south east statements of our own and they’re in store now. For her, the serenely beautiful Mia Maxi Dress which looks as good as it sounds. This piece will help you welcome in the warmer months in effortless beauty.  For him, sharpen-up and make a stand with tops from YMC, and Paul Smith, smart-casual never looked so bold.

Our latest feature brand is Fabienne Chapot and the wonderful Jannah Jumpsuit is already proving popular. For him, we've got a brand-new collarless shirt from Norse, a very sharp piece that can be dressed up or down. Also for him, YMC are back with a Dean Shirt in light pink, a spring take on classic smart casual. Talking of statements, the Paul Smith Ice Lolly Shirt is a real head-turner, be brave and pull this one off in style. 

We’re also welcoming spring with with a move into the home space, in the pursuit of a hyyge mentality. Remember, true hygge (peace and calm) can only be achieved inside and out, it’s the new Zen. That means making a statement outside and inside the house and we’ve got a range of calming Scandinavian accessories that will have your friends and family pranging with jealousy. We’re featuring a range of our favourite Hay accessories, including the charming Mint Green Grinder, Tela Carafe, Enamel Cups and the stunning Green Glass Water Jug. We’re bringing the best of Scandinavia to the heart of the south east. We’re just giving back.


So, South Easterners, let’s keep you smart this spring as we celebrate everything about our beloved region. Be bold with your style choices, be adventurous on the outside and courageous on the inside.

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