Originally known as the Hudson Overall company, then as Blue Bell, Wrangler have been producing classic denim work clothes and cowboy wear for over 100 years and Meet Bernard is a big fan!

In 1936 Blue Bell launches Super Big Ben Overalls, made out of 100% sanforized fabric that reduces shrinkage after washing to less than 1%. This set a new standard for the industry.

In 1943 Blue Bell acquires the Casey Jones Work-Clothes Company and the rights to a rarely used Casey Jones brand name: Wrangler.Then in 1946 Blue Bell starts to develop a jeans line for cowboys, hiring famous tailor Rodeo Ben. Blue Bell workers take part in a contest to give the jeans a brand name. The winning name is Wrangler, synonymous with the name for a working cowboy.

After designing and testing 13 pairs of prototype jeans, Blue Bell introduces the Wrangler 13MWZ to American consumers. A promo campaign is launched featuring 13MWZ test riders and rodeo legends Freckles Brown, Bill Linderman and Jim Shoulders.
Thanks to its success the brand opened a factory in Belgium in the early 60s allowing Wrangler jeans to become an icon of youth culture, synonymous with teenagers the world over in the 70s.

Today one in five jeans sold in America is a Wrangler! www.meetbernard.com