Meet Bernard has sourced some of the best Obey items from one of our favourite streetwear brands. Each season, Meet Bernard will bring the best of Obey to the online store for you to buy. Hopefully, we have done all the searching for you and found the best in streetwear and men's fashion that Obey has to offer.

Since 1989, the Obey street art campaign has become an important urban phenomenon, subconsciously touching those well aware of their environment. Through the vision of Shepard Fairey, Obey has evolved into one of the most controversial yet influential symbols of the 21st century. Derived from a pop-culture athlete in the eighties, the Obey icon has been bombed in developed and rural cities around the world. Its ambiguous idea immediately sparks philosophical discussion and ultimately motivates the inner-person through active participation. With the help of Mike Ternosky and Erin Wignall, Obey Clothing continues to spread Shepard¹s message through sportswear fashion and one-of-a-kind accessories. Each piece designed is cleverly thought out, attracting all genres and ages, reminding them of the days when "style" was a one syllable word.

The Obey campaign can be explained as an experiment in phenomenology. The first aim of phenomenology is to reawaken a sense of wonder about one’s environment. The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with ‘Obey Propaganda’ provoke thought and possible frustration, never the less revitalizing the viewers perception and attention to detail. To catalyse a thoughtful dialogue, deconstructing the process of image absorption, is the ultimate goal - All in the name of fun and observation.
The medium is the message.