Nudie was founded in 2001 by Maria Erixon, Joakim Levin, Palle Stenberg, three Swedish denim afficianados who cut their teeth working for Lee. With no flash advertising campaigns, Nudie have built a very strong underground following and are rated as amongst the best jeans available by denim lovers the world over. They might not have the heritage and history of the original American denim brands, but what they do have is strong priniciples of using the finest denim available, no sweatshop labour (production is based in Italy) and a firm belief that a good pair of jeans will outlast the whims of fashion.
We think that these are some of the best jeans we've come across; the detailing and the quality speak for themselves. Meet Bernard has sourced some of the best Nudie jeans and threads from one of our favourite streetwear brands. Each season, Meet Bernard will bring the best of Nudie to the online store for you to buy. Hopefully, we have done all the searching for you and found the best in streetwear and men's fashion that Nudie has to offer.