Fila was conceived in 1911 in Biella, in the shadows of the Italian Alps. It was born of a textile DNA that was luxuriously and vibrantly textured. It was schooled in the art of fine wovens, as exquisitely dimensional as its homeland: the brand assumed boldness from its mountainous landscape, its fluidity from the Mediterranean coast. The brothers Fila borrowed an aesthetic cue from Europe, but relied as much on sheer design instinct: the brand evolved as a sophisticated product of its upbringing, a tapestry both ruggedly and leisurely refined. Still a virtuoso of design in the art of motion, Fila has now added breadth and depth to its luxurious core. Tennis, running and, once again the mountain sports, have seen the advent of unequalled tailoring and craftsmanship. Precise details and high-end materials have led to a convergence that have made form and function now seamless. The exceptionalities are all indicative of a brand that has come full circle after nearly a century - at home in luxury, poised in performance - playing at the top if its game.